Service Design Workshops

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Service design is a process in which the designer focuses on creating optimal service experiences. This requires taking a holistic view of all the related actors, their interactions, and supporting materials and infrastructures. Service design often involves the use of customer journey maps, which tell the story of different customers’ interactions with a brand, thus offering deep insights.
Marc Stickdorn and Jakob Schneider, authors of the bestselling book This is Service Design Thinking, provide five basic principles that underlie service design:
1.
User-centered, through understanding the user by doing qualitative research
2.
Co-creative, by involving all relevant stakeholders in the design process
3.
Sequencing, by partitioning a complex service into separate processes
4.
Evidencing, by visualizing service experiences and making them tangible
5.
Holistic, by considering touchpoints in a network of interactions and users
Process of the Service Design Workshop
Scope: Detailed project plan, prioritized scope of work, UX/UI mockups, your most optimal business decisions.
Duration: 1–5 days, In person or remote
Before the start checklist
Is it human centric problem?
How clear is the solution? (if clear – no need)
How ambiguous and complex is the challenge?
Is exploration safe for the organization?
Can we get the feedback from target audience in the short terms? 
Problem Identification
History about the problem
Market potential (volume, growth etc)
Existent solution and what's missing
Challenge Definition
Identify a driving question that inspires others to search for creative solutions. Define better the current state & challenge the current understanding of right.
Briefing
Stakeholder mapping
Research board
Challenge reframing
Challenge Researching
Inspire new thinking by discovering what people really need.
Desk research
Persona description (jobs to be done, pains, gains)
Customer journey
Stakeholder interview
Expert interview
Ethnography (+auto-ethnography, journal)
Substitute analysis (blue ocean)
Reference wall
Observation
Interview Recruiting (direct, ad-hoc, snowball, social networks...)
In-depth interviews
Research triangulation
Extremal users
Solution Ideation
Push past obvious solutions to get to breakthrough ideas.
Doodling
Brainstorm (+trampoline)
Crazy8
Brainwriting (6-3-5)
3 slides
​Business Models Navigator​
Lean Canvas 
Now-How-Wow Matrix
Ritual Dissent
Prototyping
Build rough prototypes to learn how to make ideas better.
Clickable prototypes
Agile / Scrum
Value Proposition Canvas
Scenarios & Storyboards
Sprint Questions
Testing
Refine ideas by gathering feedback and experimenting forward.
User Testing
Surveying
Product Analytics
A/B Testing
Focus groups
The mom test
Publicizing
Craft a human story to inspire others toward action.
Paper / article
Presentation
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​This is service design doing​
​This is service design methods​
Design thinking workshops done
1.
​Improving the crypto wallet authorization experience with security level selector​
2.
​Getting more insights from the Ethereum Carbonvote​
3.
​Make clear the potential value of the Tribute incentive​
4.
​Encoding seed phrase to the picture (steganography)​
5.
Tennagraph Plugin
6.
Internal Docs Process
Fintech Innovation Meetups
Design Sprint
Last modified 1yr ago
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Contents
Before the start checklist
Problem Identification
Challenge Definition
Challenge Researching
Design thinking workshops done